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Growth Plays & Templates | Synter

Growth Plays

Launch a full campaign stack in one click

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Report & Audit Templates

Run audits, analyze competitors, and generate reports on your existing campaigns

Audit

Comprehensive account health checks

Google
SynterMay 2026
PPC Health Audit
WASTED SPEND
$3.2K
QUALITY SCORE
6.2
↓
CTR VS BENCHMARK
+18%
↑
OPTIMIZATION SCORE
72%
Spend by Campaign
CampaignSpendROASCTR
Brand Search		$13K5.5x2.6%
Non-Brand		$7K2.6x2.4%
Competitor		$2.6K1.4x1.4%
Retargeting		$7.1K3.9x3.8%
Prospecting		$14.1K1.8x1.9%
Total———
Source: Google API  ·  Synter analysis
Key Findings
High spend on broad match keywords with low conv…
Add 47 negative keywords identified from search term…
3 campaigns have Quality Scores below 5
Improve ad relevance by aligning headlines with keyw…
Mobile bids not adjusted despite 40% lower conve…
Apply -30% mobile bid adjustment to underperforming …
Sections
Executive SummarySpend AnalysisCampaign PerformanceKeyword Health
Preview

PPC Health Audit

Full account audit with waste analysis and quick wins

Google
SynterMay 2026
Tracking & Attribution Audit
TRACKING COVERAGE
87%
-13%
CONVERSION GAP
23%
vs CRM
TAG ERRORS
4
Active
ATTRIBUTION MATCH
92%
+5%
Platform Conversion Comparison
PlatformAd Conv.CRMGap
Google Ads		15791-6%
Meta		14985-30%
LinkedIn		3148-5%
GA4		222193-7%
Total———
Source: Google API  ·  Synter analysis
Key Findings
Google Ads shows 120 conversions but CRM shows o…
Review conversion window settings and attribution mo…
GA4 events not firing on mobile checkout
Update GTM trigger to include mobile view
LinkedIn CAPI not implemented
Set up server-side tracking for better attribution
Sections
Tracking OverviewPlatform ComparisonTag HealthAttribution Analysis
Preview

Tracking & Attribution Audit

Verify your conversion tracking is accurate

Google
SynterMay 2026
Search Terms Report
WASTED SPEND
$12.3K
18%
NEGATIVE OPPS
47
Terms to block
KEYWORD OPPS
34
Terms to add
INTENT MATCH
76%
+4%
Wasted Spend by Term Category
QueryClicksCPCConv.
brand name		1203$0.774
competitor ads		563$4.515
[broad match]		4965$1.558
product + buy		375$1.830
free [keyword]		1089$0.58
Total———
Source: Google API  ·  Synter analysis
Key Findings
12 job-seeker queries spending $2.1K with 0 conv…
Add 'jobs', 'careers', 'hiring' as account-level neg…
'software demo' converting at 8.2% but not a key…
Add as exact match keyword in Demo Request campaign
Broad match keywords triggering 34% irrelevant q…
Move top spenders to phrase match with proper negati…
Sections
Executive SummaryTerms to Add as KeywordsTerms to Add as NegativesIntent Pattern Analysis
Preview

Search Terms Report

Find irrelevant queries and missing negatives

Google
SynterMay 2026
PMax Coverage Audit
SHOPPING %
68%
of spend
WASTED SPEND
$8.2K
14.5%
UNTRACKABLE
$47K
Revenue
COVERAGE SCORE
72%

Spend by Network

Metric
You
Avg
CTR
6.7%
3.6%
Conv. Rate
4.2%
2.8%
CPC
5.3%
5.5%
ROAS
6.8%
5.9%
Impr. Share
1.5%
7.4%
Source: Google API  ·  Synter analysis
Key Findings
Display Network spending 23% with 0.4x ROAS
Add URL exclusion list to block low-quality placemen…
PMax overlapping with 34 Search campaign keyword…
Add brand terms as negative keywords to PMax
Asset Group 'Summer Collection' has no impressio…
Review feed and ensure products are approved
Sections
Executive SummaryNetwork DistributionPlacement PerformanceAsset Group Analysis
Preview

PMax Coverage Audit

Query and placement leakage analysis

Meta
SynterMay 2026
Meta Account Audit
WASTED SPEND
$3.2K
8.4%
SIGNAL LOSS
12%
CAPI gaps
CPA VS INDUSTRY
-14%
Better
ROAS POTENTIAL
3.2x
User Journey Health
CampaignReachFreq.CPA
TOF — Video		133.4K1.3x$16
MOF — Traffic		35.5K3.7x$43.7
BOF — Conv.		24.2K6x$33.7
Retargeting		12.9K9.5x$19.2
Total———
Source: Meta API  ·  Synter analysis
Key Findings
CAPI only matching 72% of events - missing data
Implement server-side tracking for remaining events
5 ad sets with <10K reach overlap 80%+
Consolidate into 2 ad sets for better delivery
Top 3 creatives running 45+ days with declining …
Refresh creative with new angles maintaining winning…
Sections
Executive SummaryTracking HealthAccount ArchitectureAudience Analysis
Preview

Meta Account Audit

Complete Meta Ads health check

Linkedin
SynterMay 2026
LinkedIn Account Audit
LEAD QUALITY
72%
SQL rate
CPL
$142
-8%
CTR
0.48%
+0.06%
AUDIENCE FIT
High
CPL by Audience Segment
CampaignImpressionsCTRLeads
Job Title		117K0.4%17
Company Size		59.5K0.3%32
Retargeting		69.8K0.9%49
Lookalike		129.7K0.6%23
Total———
Source: Linkedin API  ·  Synter analysis
Key Findings
Director+ seniority has 2.3x better lead-to-SQL …
Shift 25% of budget from IC targeting to Director+
Document Ads have 40% lower CPL than Single Imag…
Create more Document Ad variations for top campaigns
3 campaigns using manual bidding underperforming…
Switch to Maximum Delivery with daily budget caps
Sections
Executive SummaryCampaign StructureTargeting AnalysisAd Format Performance
Preview

LinkedIn Account Audit

B2B-focused audit for lead generation

Microsoft
SynterMay 2026
Microsoft Ads Audit
VS GOOGLE CPA
-18%
Better
IMPRESSION SHARE
42%
+7%
QUALITY SCORE
7.1
IMPORT ISSUES
3
Sync gaps
Microsoft vs Google Performance
Ad GroupSpendCPCConv. Rate
Brand		$3.3K$0.714.8%
Generic		$9.8K$2.97.1%
Competitor		$4.1K$3.32.1%
Long-tail		$2.2K$111.2%
Total———
Source: Microsoft API  ·  Synter analysis
Key Findings
3 campaigns failed to import updated bids from G…
Re-sync campaigns or apply bid changes manually
Not using LinkedIn Profile Targeting despite B2B…
Add company and job function targeting layers
Search Partners delivering at 2.1x CPA vs Bing.c…
Exclude search partners from underperforming campaig…
Sections
Executive SummaryImport HealthPerformance vs GoogleBing-Specific Opportunities
Preview

Microsoft Ads Audit

Bing-specific optimization opportunities

Shopify
SynterMay 2026
Catalog Health Audit
FEED SCORE
72%
needs work
MISSING IMAGES
12
products
LOW INVENTORY
8
< 5 units
DISAPPROVALS
3
products blocked
Performance
ProductRevenueROASStock
Hero SKU #1		$24.1K6.2x122
Seasonal		$3.9K1.6x39
Bundled Set		$10.6K4.7x76
Low-margin		$2K1.7x257
Out of stock		——0
Total———
Source: Shopify API  ·  Synter analysis
Key Findings
12 products missing secondary images
Add lifestyle shots to improve carousel performance
3 top sellers have low inventory
Pause ads or restock within 48 hours
Sections
Catalog Health ScoreMissing ImagesDescription IssuesInventory Alerts
Preview

Catalog Health Audit

Is your product feed killing your ad performance?

Tiktok
SynterMay 2026
TikTok Ads Audit
ACCOUNT SPEND
$28.4K
Last 30 days
BLENDED ROAS
3.1x
-0.4x MoM
TOP VIDEO CTR
4.8%
UGC creative
FATIGUED ADS
7
Need refresh
Performance
Campaign A$61.2K
Campaign B$55.7K
Campaign C$54.5K
Campaign D$44.7K
Campaign E$22.3K
Source: Tiktok API  ·  Synter analysis
Key Findings
7 ads showing frequency >6 with declining CTR
Pause and refresh with new UGC creative
Broad audience outperforming interest-based by 1…
Shift budget to broad targeting with strong hook
Spark Ads have 2.3x higher ROAS vs dark posts
Convert top organic videos to Spark Ads
Sections
Account OverviewCampaign StructureCreative PerformanceAudience Analysis
Preview

TikTok Ads Audit

Full TikTok account health check with creative scoring

Snapchat
SynterMay 2026
Snapchat Ads Audit
MONTHLY SPEND
$14.2K
30-day period
SWIPE-UP RATE
2.4%
+0.6% MoM
CPM
$4.80
-$1.20 vs Q3
STORY ROAS
2.8x
Best format
Performance
Campaign A$70.6K
Campaign B$57.5K
Campaign C$46.0K
Campaign D$14.6K
Campaign E$6.4K
Source: Snapchat API  ·  Synter analysis
Key Findings
Collection Ads driving 3x more revenue per dolla…
Reallocate 30% of Story budget to Collections
Pixel not firing on checkout for 18% of users
Fix pixel placement on order confirmation page
3–5 second videos outperform 15+ second by 40% o…
Cut all creatives to under 5 seconds
Sections
Account OverviewFormat PerformanceCreative AnalysisAudience Efficiency
Preview

Snapchat Ads Audit

Snapchat account health check and optimization guide

Dv360
SynterMay 2026
DV360 Placement Quality
AVG VIEWABILITY
68%
-4% vs benchmark
PLACEMENTS
1,247
Active inventory
WASTED CPM
$1.84
Low-quality inv.
TOP EXCHANGE
OpenX
78% viewability

Performance

JanSep
Source: Dv360 API  ·  Synter analysis
Key Findings
340 placements have viewability <40% — driving 2…
Add to exclusion list immediately
Private marketplace deals show 2.1x better viewa…
Reallocate 30% of open exchange budget to PMP
Mobile web: 1.8x higher CPM but 0.6x the viewabi…
Reduce mobile web bid or exclude for brand campaigns
Sections
Inventory OverviewViewability AnalysisBrand Safety ReportExchange Comparison
Preview

DV360 Placement Quality

Audit your DV360 inventory for brand safety and efficiency

Strategy

Strategic planning and analysis

Meta
SynterMay 2026
Meta Audience Analysis
BEST AUDIENCE
LLA 1%
OVERLAP WASTE
$4.2K
23%
TOP AGE
25-34
EFFICIENCY GAP
2.1x
Best vs worst
$73KTotal

Audience ROAS Comparison

Search41%
Social24%
Display22%
Other13%
Source: Meta API  ·  Synter analysis
Key Findings
Lookalike 1% has 2.3x ROAS vs Interest-based aud…
Shift 40% of interest-based budget to Lookalike expa…
3 audiences have 65%+ overlap wasting $4.2K/mont…
Consolidate into single ad set with exclusions
Audience Network placement at 0.8x ROAS vs Feed …
Exclude Audience Network from top campaigns
Sections
Executive SummaryAudience Type EfficiencyOverlap AnalysisPlacement Breakdown
Preview

Meta Audience Analysis

Audience efficiency and overlap waste

Linkedin
SynterMay 2026
LinkedIn Audience Expansion
NEW AUDIENCES
8
Opportunities
EXPANSION TAM
2.3M
Professionals
OVERLAP
18%
Waste
EST. CPL IMPACT
-12%
Improvement
Audience Expansion Opportunities
Audience SegmentSizeCTRCPL
VP Marketing		99.1K1.4%$32.6
Finance + SaaS		408.9K0.6%$53.8
Director Level		376.7K0.5%$47.8
Lookalike 1%		288.3K0.8%$32
Tech Industry		690.6K0.3%$52.2
Total———
Source: Linkedin API  ·  Synter analysis
Key Findings
VP Marketing converts at 2.4x rate of Director M…
Expand VP-level targeting across all industries
Technology sector has 45% lower CPL than Finance
Add adjacent tech industries: SaaS, Cloud, Data
51-200 employee companies untested but match ICP
Launch test campaign targeting mid-market segment
Sections
Executive SummaryCurrent Audience PerformanceOverlap AnalysisJob Title Expansions
Preview

LinkedIn Audience Expansion

Find new high-value B2B audiences

Google
SynterMay 2026
Full Funnel Analysis
AD SPEND
$45,000
PIPELINE GENERATED
$892K
CLOSED REVENUE
$234K
TRUE ROAS
5.2x

Performance

71,241
Impressions
12,592
Clicks
17.7% conversion
3,213
Sessions
25.5% conversion
144
Leads
4.5% conversion
21
Conversions
14.6% conversion
Source: Google API  ·  Synter analysis
Key Findings
LinkedIn has highest CPL but lowest CAC
Shift 20% of Google budget to LinkedIn
Google Search drives 60% of leads but only 25% o…
Investigate lead quality issues in Search campaigns
'Enterprise' targeting has 8x ROAS vs 'SMB'
Increase Enterprise budget allocation
Sections
Executive SummaryFunnel OverviewChannel AttributionCampaign Performance
Preview

Full Funnel Analysis

Connect ad spend to pipeline and revenue

Google
SynterMay 2026
Channel Mix Analysis
TOTAL SPEND
$42.5K
BLENDED ROAS
3.4x
BEST PLATFORM
Meta
SHIFT REC
+$5K→Meta
$42KTotal

Performance

Search53%
Social27%
Display13%
Other7%
Source: Google API  ·  Synter analysis
Key Findings
Google gets 60% of budget but only 40% of conver…
Reallocate 15% to LinkedIn and Meta
Reddit showing 2x efficiency but only 5% of budg…
Scale Reddit spend by 50%
Meta hitting saturation point above $30K/mo
Cap Meta at $30K and reallocate excess
Sections
Channel OverviewPerformance ComparisonAttribution AnalysisOptimal Mix
Preview

Channel Mix Analysis

Optimize your cross-channel marketing mix

Linkedin
SynterMay 2026
ABM Campaign Report
TARGET ACCOUNTS
250
ENGAGED ACCOUNTS
89
36%
PIPELINE INFLUENCED
$1.2M
ACCOUNTS IN PIPELINE
23

Performance

Metric
You
Avg
CTR
2%
7.2%
Conv. Rate
5.4%
3.5%
CPC
2.6%
7.7%
ROAS
6.1%
3.5%
Impr. Share
7.8%
1.7%
Source: Linkedin API  ·  Synter analysis
Key Findings
Top 10% of accounts generate 60% of pipeline
Create a 'Tier 1' list for premium targeting
45 accounts have high engagement but no sales ac…
Flag for sales outreach immediately
78 accounts show zero engagement after 90 days
Remove from target lists or refresh creative
Sections
ABM OverviewAccount EngagementPipeline AttributionAccount Scoring
Preview

ABM Campaign Report

Account-based marketing performance analysis

Google
SynterMay 2026
Brand Health Monitor
BRAND SEARCHES
42.3K
+12%
BRAND CTR
8.4%
+0.6%
PROTECTION RATE
87%
-3%
BRAND ROAS
12.8x

Brand Searches Over Time

JanSep
Source: Google API  ·  Synter analysis
Key Findings
Brand search volume up 12% MoM indicating health…
Continue awareness campaigns driving brand lift
Competitor bidding detected on 3 high-volume bra…
Increase brand bids on contested terms to maintain p…
Non-brand campaigns correlate with 8% brand sear…
Attribute partial credit to awareness campaigns in r…
Sections
Brand Health SummaryDemand TrendsProtection AnalysisBrand vs Non-Brand
Preview

Brand Health Monitor

Track branded demand and efficiency signals

Google
SynterMay 2026
Demographic Analysis
BEST AGE
25-34
BEST GENDER
Female
EFFICIENCY GAP
3.2x
Best vs Worst
WASTED SPEND
$12.4K
18%

CPA by Age Bracket

Metric
You
Avg
CTR
6.3%
6%
Conv. Rate
3.7%
7.6%
CPC
1.3%
7.5%
ROAS
5.4%
5.6%
Impr. Share
7.6%
5.9%
Source: Google API  ·  Synter analysis
Key Findings
Ages 18-24 have 3x higher CPA than 25-34
Apply -40% bid adjustment to 18-24 age bracket
Female audience converts at 2.1x rate of male
Increase female targeting and create female-focused …
45-54 age bracket underinvested but high ROAS
Increase bids +25% on 45-54 to capture more volume
Sections
Demographic OverviewAge PerformanceGender PerformanceCross-Platform Comparison
Preview

Demographic Analysis

Age and gender performance insights

Google
SynterMay 2026
Monthly Executive Report
MARKETING SPEND
$156K
+8% MoM
PIPELINE GENERATED
$2.1M
+15% MoM
CLOSED REVENUE
$567K
+23% MoM
MARKETING ROI
3.6x
+0.4x MoM
MARKETING SPEND
$156K
+-1.1% vs prev
PIPELINE GENERATED
$2.1M
+-4.4% vs prev
CLOSED REVENUE
$567K
+18.3% vs prev
MARKETING ROI
3.6x
+6.2% vs prev
Source: Google API  ·  Synter analysis
Key Findings
Spend increased 8% but pipeline up 15%
Continue scaling efficient channels
LinkedIn CAC improved 25% this month
Increase LinkedIn investment in Q2
Google Search volume declining in target keyword…
Expand keyword strategy or increase display
Sections
Executive SummaryKey MetricsChannel PerformancePipeline & Revenue
Preview

Monthly Executive Report

Board-ready monthly performance summary

Amazon_dsp
SynterMay 2026
Amazon DSP Flight Pacing
ACTIVE FLIGHTS
12
3 at risk
AVG PACING
94%
On target
UNDER-PACING
3
Need bid up
PROJECTED ROAS
4.1x
+0.3x vs goal

Performance

JanSep
Source: Amazon_dsp API  ·  Synter analysis
Key Findings
Retargeting flight at 62% pacing — will underdel…
Increase CPM bid 25% and expand frequency cap
Awareness flight pacing 112% — exhausts budget 4…
Reduce daily cap or lower CPM bid
DPV campaign has highest ROAS but lowest deliver…
Increase priority weighting for bottom-funnel flight
Sections
Flight Pacing OverviewDelivery ForecastsAt-Risk CampaignsBid Adjustment Plan
Preview

Amazon DSP Flight Pacing

Monitor DSP campaign pacing and adjust before flights go off-track

Optimization

Performance improvement recommendations

Meta
SynterMay 2026
Meta Weekly Performance
REVENUE
$84.2K
+18%
SPEND
$18.4K
+8%
ROAS
4.6x
+0.4x
CPA
$24.30
-12%

Daily Spend & Conversions

JanSep
Source: Meta API  ·  Synter analysis
Key Findings
Lookalike 1% driving 45% of conversions at lowes…
Increase budget allocation to Lookalike campaigns
Mobile CTR dropped 23% WoW across all campaigns
Review mobile creative and landing page experience
CPM up 31% indicating increased auction competit…
Refresh creative to improve relevance score and lowe…
Sections
Executive SummaryKey Metrics SnapshotPerformance DriversIssues Requiring Action
Preview

Meta Weekly Performance

Weekly snapshot with WoW metrics

Meta
SynterMay 2026
Meta Drop Diagnosis
ROAS DROP
-23%
vs last week
PRIMARY CAUSE
Fatigue
CPM CHANGE
+31%
Higher competition
RECOVERY TIME
~7 days

This Week vs Last Week

JanSep
Source: Meta API  ·  Synter analysis
Key Findings
Top 3 creatives have 14+ frequency and declining…
Pause fatigued creatives and launch new variations i…
Lookalike audiences showing 85%+ saturation
Expand to 2-3% lookalikes or test new seed audiences
iOS 17 adoption increased - may impact attributi…
Review SKAN reports and consider longer conversion w…
Sections
Executive SummaryPerformance SnapshotRoot Cause AnalysisContributing Factors
Preview

Meta Drop Diagnosis

Root cause analysis for declining performance

Google
SynterMay 2026
Landing Page Analysis
MOBILE SPEED
4.2s
Slow
DESKTOP SPEED
2.1s
Good
MOBILE CVR
2.3%
-1.8% vs desktop
MESSAGE MATCH
72%
Avg score

Page Speed Scores

144,385
Impressions
30,524
Clicks
21.1% conversion
997
Sessions
3.3% conversion
275
Leads
27.6% conversion
9
Conversions
3.3% conversion
Source: Google API  ·  Synter analysis
Key Findings
Mobile pages load 2x slower than desktop
Compress images and defer non-critical scripts
Homepage has 45% lower CVR than demo page
Send traffic directly to demo page instead of homepa…
Form drop-off highest on 'company size' field
Make company size optional or move to post-submissio…
Sections
Executive SummarySpeed AnalysisMobile vs DesktopMessage Match
Preview

Landing Page Analysis

Find what breaks after the click

Google
SynterMay 2026
Budget Optimizer
TOTAL SPEND
$166K
CONVERSIONS
1,023
AVG CPA
$162
↓
LOST IS (BUDGET)
62%
$27KTotal

Performance

Search35%
Social29%
Display25%
Other11%
Source: Google API  ·  Synter analysis
Key Findings
Campaign 'Brand - Generic' has 0.8x ROAS but 25%…
Reduce budget by $2,000 and reallocate to 'Retargeti…
Top performer 'Search - High Intent' is budget c…
Increase daily budget from $50 to $100
3 campaigns have similar targeting causing overl…
Consolidate into single campaign to improve learning
Sections
Executive SummaryCurrent AllocationEfficiency AnalysisRecommendations
Preview

Budget Optimizer

Synter's budget reallocation recommendations

Google
SynterMay 2026
Quick Wins Report
QUICK WINS FOUND
8
EST. TIME TO IMPLEMENT
45 min
PROJECTED IMPROVEMENT
+18%
EST. MONTHLY SAVINGS
$1,850
QUICK WINS FOUND
8
+15.4% vs prev
EST. TIME TO IMPLEMENT
45 min
+15.8% vs prev
PROJECTED IMPROVEMENT
+18%
-10.7% vs prev
EST. MONTHLY SAVINGS
$1,850
+-1.7% vs prev
Source: Google API  ·  Synter analysis
Key Findings
Broad match keyword 'software' spending $200/day…
Add as negative keyword (2 min fix, saves $6K/mo)
Ad schedule running 24/7 but conversions only ha…
Add dayparting to save 30% budget
Sitelink extensions not added to 3 campaigns
Add sitelinks to improve CTR by ~10%
Sections
SummaryCritical FixesHigh ImpactQuick Optimizations
Preview

Quick Wins Report

Instant optimizations you can implement today

Google
SynterMay 2026
Weekly Performance Report
SPEND
$8,450
+12% WoW
CONVERSIONS
234
+18% WoW
CPA
$36.11
-5% WoW
ROAS
4.2x
+8% WoW
SPEND
$8,450
+16.7% vs prev
CONVERSIONS
234
+2.3% vs prev
CPA
$36.11
+6.4% vs prev
ROAS
4.2x
+22.4% vs prev
Source: Google API  ·  Synter analysis
Key Findings
Spend increased 12% but conversions up 18%
Scale budget on performing campaigns by 20%
Campaign 'Display - Retargeting' CPA up 45% WoW
Review audience freshness and refresh creatives
LinkedIn driving highest quality leads this week
Increase LinkedIn budget allocation
Sections
Weekly SummaryPerformance TrendsCampaign BreakdownTop Changes
Preview

Weekly Performance Report

Automated weekly performance summary with WoW trends

Shopify
SynterMay 2026
Product ROAS Analysis
AVG ROAS
4.2x
+0.8x MoM
PROFITABLE PRODUCTS
23/31
74%
WASTED SPEND
$2,340
on 8 products
TOP PERFORMER
7.8x ROAS
Classic Tee
$21KTotal

Performance

Search36%
Social28%
Display27%
Other9%
Source: Shopify API  ·  Synter analysis
Key Findings
8 products have ROAS below 1.0x
Pause ads for these or bundle with winners
Classic Tee drives 34% of revenue with 18% of sp…
Increase budget allocation by 50%
Sections
Product Performance MatrixTop PerformersMoney LosersCreative-Product Match
Preview

Product ROAS Analysis

See exactly which products drive profit vs. drain budget

Shopify
SynterMay 2026
Meta Shopping Performance
CATALOG ROAS
3.8x
+0.6x WoW
TOP PRODUCT
$12.4K
revenue
ASC EFFICIENCY
92%
spend utilized
SCALE OPPS
7
products

Performance

92,046
Impressions
25,451
Clicks
27.7% conversion
2,013
Sessions
7.9% conversion
91
Leads
4.5% conversion
16
Conversions
17.6% conversion
Source: Shopify API  ·  Synter analysis
Key Findings
Top 10 products drive 68% of catalog revenue
Create dedicated product set for these winners
15 products have 0 conversions in 30 days
Exclude from catalog ads or test new creatives
Sections
Catalog OverviewTop PerformersUnderperformersProduct Set Analysis
Preview

Meta Shopping Performance

Optimize your Meta catalog ads with product-level insights

Shopify
SynterMay 2026
Google Shopping Performance
SHOPPING ROAS
5.2x
+0.9x MoM
PMAX CONV
342
+18% MoM
FEED SCORE
89%
healthy
IMPRESSION SHARE
42%
room to grow
Performance
ProductRev.ROASImpr. Share
Summer Collection		$28K6.5x68.9%
Core Bestseller		$17.4K5.5x58.2%
Clearance Items		$2.6K1.9x49.7%
New Arrivals		$5.9K1.6x28.8%
Gift Sets		$5.6K3.6x47.5%
Total———
Source: Shopify API  ·  Synter analysis
Key Findings
5 top sellers missing from Shopping due to feed …
Fix title length and GTIN issues immediately
PMax asset group 'Summer Collection' underperfor…
Update images and headlines in this group
Sections
Shopping Performance OverviewProduct RankingsPMax Asset GroupsSearch Term Analysis
Preview

Google Shopping Performance

Product-level Google Shopping and PMax insights

Shopify
SynterMay 2026
TikTok Shop & Catalog
SHOP REVENUE
$34.2K
+67% MoM
TOP VIDEO ROAS
6.4x
UGC style
VIRAL PRODUCTS
3
trending now
AVG ORDER
$48
+$12 vs site

Performance

JanSep
Source: Shopify API  ·  Synter analysis
Key Findings
UGC-style videos have 3x higher ROAS than polish…
Shift creative budget to creator partnerships
3 products trending on TikTok with low ad spend
Increase budget on trending items immediately
Sections
TikTok Shop OverviewProduct PerformanceVideo Creative AnalysisTrending Opportunities
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TikTok Shop & Catalog

Optimize TikTok catalog ads and Shop performance

Shopify
SynterMay 2026
Shopify × Pinterest Shopping
CATALOG PRODUCTS
284
91% eligible
TOP ROAS
6.8x
Home décor SKU
SAVE RATE
3.2%
+0.8% MoM
FEED ERRORS
26
Blocking 9% of SKUs
Performance
Campaign A$68.0K
Campaign B$59.8K
Campaign C$55.2K
Campaign D$38.0K
Campaign E$32.7K
Source: Shopify API  ·  Synter analysis
Key Findings
26 products blocked due to missing required attr…
Add size, material, and color to product fields
Home decor has 4x higher ROAS than apparel
Increase budget allocation to home decor collections
Products without lifestyle images have 60% lower…
Add Pinterest-optimized vertical images to top 50 SK…
Sections
Catalog HealthProduct PerformanceFeed Quality ReportSave Funnel Analysis
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Shopify × Pinterest Shopping

Optimize your Pinterest catalog and shopping ads performance

Creative

Ad creative analysis and insights

Meta
SynterMay 2026
Meta Creative Fatigue
FATIGUED ADS
7
Need refresh
AVG FREQUENCY
8.2x
High
CTR DECAY
-41%
vs week 1
REFRESH NEEDED
3
Urgent
Winner
Image
CTR5.3%
Freq2.8x
Testing
Video
CTR2.4%
Freq3.8x
Fatigued
Carousel
CTR1.4%
Freq6.3x
Source: Meta API  ·  Synter analysis
Key Findings
Hero video ad at 12.4 frequency with 52% CTR dro…
Pause immediately and launch variant with new hook
Carousel ads fatiguing 2x faster than static ima…
Create more static image variants for longevity
3 creatives from Q1 still performing above bench…
Scale these winners and create similar variations
Sections
Executive SummaryFatigue Status OverviewFrequency Decay AnalysisPerformance Timeline
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Meta Creative Fatigue

Fatigue status and refresh pipeline

Meta
SynterMay 2026
Creative Performance
TOP CREATIVE
RSA #3
CTR LEADER
4.2%
↑
UNDERPERFORMERS
5
TEST IDEAS
3

Performance

JanSep
Source: Meta API  ·  Synter analysis
Key Findings
6 creatives showing fatigue signals (CTR down 40…
Pause and replace with new variations
Headlines with numbers outperform by 35%
Test more number-based headlines (e.g., '3 Steps to.…
Video creatives underperforming static by 20%
Review video hook - first 3 seconds may not be engag…
Sections
Creative OverviewTop PerformersFatigue AnalysisElement Breakdown
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Creative Performance

Analyze ad creative performance and trends

Google
SynterMay 2026
Ad Copy Analysis
HEADLINES ANALYZED
48
TOP HEADLINE CTR
5.1%
AVG HEADLINE CTR
2.8%
UNDERPERFORMERS
12
Performance
HeadlineCTRConv.Status
Save 20% Today Only		5%4.7%✓ Win
Free Shipping + Returns		4.7%2.5%✓ Win
#1 Rated by Experts		2.6%1.6%Test
Try Risk-Free 30 Days		2.8%1.8%↓ Low
Limited Time Offer		2.4%1%✗ Pause
Total———
Source: Google API  ·  Synter analysis
Key Findings
12 headlines have below-average CTR
Replace with new variations based on top performers
Headlines with 'Free' perform 40% better
Test more headlines featuring free offers
Description 2 rarely shows in ads
Move key value props to Description 1
Sections
Copy OverviewHeadline PerformanceDescription AnalysisCTA Effectiveness
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Ad Copy Analysis

Analyze headline and description performance

creative
SynterMay 2026
AI Ad Copy Generator
HEADLINES GENERATED
15
DESCRIPTIONS
10
PLATFORMS
3
EST. CTR LIFT
+18%
Performance
Generated HeadlineFormatLiftScore
Stop Wasting Ad Budget		RSA+19%88
Your Competitors Are...		ETA+12%83
8x Results, Half the..		RSA+32%95
See Why 10K Brands Trust		DDA+10%75
Free Audit — Book Now		RSA+27%98
Total———
Source: Platform data  ·  Synter analysis
Key Findings
Your top headlines use numbers and specifics
Generated 5 new headlines following the same pattern…
Descriptions lack clear CTAs
Added action-oriented CTAs to all generated descript…
No emotional triggers in current copy
Created urgency and social proof variants to test
Sections
Copy BriefGoogle Ads HeadlinesGoogle Ads DescriptionsMeta Ad Copy
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AI Ad Copy Generator

Generate high-converting ad copy with AI

Shopify
SynterMay 2026
Product Creative Analysis
TOP CREATIVE
Lifestyle Shot
+45% CVR
FATIGUED
4 creatives
need refresh
VIDEO CVR
3.2%
vs 2.1% static
UGC ROAS
5.1x
best format

Performance

Metric
You
Avg
CTR
7.3%
3.4%
Conv. Rate
3.3%
1.9%
CPC
6.6%
2.5%
ROAS
1.4%
3.6%
Impr. Share
1.4%
3.4%
Source: Shopify API  ·  Synter analysis
Key Findings
Lifestyle images outperform product-only by 45%
Prioritize lifestyle photography for hero products
4 top-selling product creatives showing fatigue
Schedule creative refresh this week
Sections
Creative Performance OverviewProduct Image RankingsFormat ComparisonFatigue Analysis
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Product Creative Analysis

Which product images and videos actually convert?

Pinterest
SynterMay 2026
Pinterest Creative Trend Map
ACTIVE PINS
47
+12 this month
TOP PIN ROAS
5.2x
Lifestyle format
AVG CPC
$0.38
-$0.09 MoM
SAVES
8.4K
+34% MoM
Winner
Image
CTR3%
Freq1.2x
Testing
Video
CTR2.6%
Freq2.8x
Fatigued
Carousel
CTR1.1%
Freq7.4x
Source: Pinterest API  ·  Synter analysis
Key Findings
Vertical video pins outperforming static by 2.4x…
Shift 40% of budget to video format
Holiday seasonal boards showing early traction
Launch seasonal creative now for Q4 uplift
3 pins with high saves but low CTR — landing pag…
Align landing page content with pin visual
Sections
Creative PerformanceFormat AnalysisTrend AlignmentAudience Insights
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Pinterest Creative Trend Map

Identify top-performing pins and emerging visual trends

Competitive

Competitor research and intelligence

competitive
SynterMay 2026
Competitor Intelligence
COMPETITORS ANALYZED
5
TOTAL COMPETITOR SPEND
$45.2K/mo
SHARED KEYWORDS
127
OPPORTUNITY GAPS
43

Competitor Spend Comparison

Metric
You
Avg
CTR
6.9%
1.4%
Conv. Rate
2.6%
2.7%
CPC
1.1%
2.5%
ROAS
2.8%
4.7%
Impr. Share
1.3%
4.1%
Source: Platform data  ·  Synter analysis
Key Findings
Competitor A spends 3x more on brand keywords
Increase brand defense budget by 20%
43 high-intent keywords with no competitor cover…
Launch test campaigns on untapped keywords
Competitors not targeting LinkedIn for B2B
LinkedIn could be a low-competition channel
Sections
Competitor OverviewSpend ComparisonKeyword AnalysisAd Copy Breakdown
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Competitor Intelligence

Analyze competitor ad strategies and positioning

Google
SynterMay 2026
Market Share Analysis
SEARCH IS
34%
+2%
TOP-OF-PAGE RATE
67%
-5%
OVERLAP RATE
45%
with Competitor A
LOST IS (BUDGET)
22%
-3%

You vs Competitors

Metric
You
Avg
CTR
6.7%
3.9%
Conv. Rate
1.1%
1.2%
CPC
7.6%
3.1%
ROAS
2.3%
1.8%
Impr. Share
7.3%
1.4%
Source: Google API  ·  Synter analysis
Key Findings
Losing 22% impression share due to budget constr…
Increase budget on top campaigns to capture addition…
Competitor B increased overlap rate by 15% this …
Monitor their keyword expansion and adjust bids
Top-of-page rate declining on brand terms
Increase brand keyword bids to maintain position
Sections
Market OverviewImpression Share TrendsCompetitor BreakdownLost Opportunity Analysis
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Market Share Analysis

Understand your share of voice in paid search

Launch

Ready-to-deploy campaign + landing page bundles

Google
SynterMay 2026
Launch Google Ads for Law Firms
AVG CPC
$8.58
Legal vertical
EST. CPL
$131
Industry avg
KEYWORDS
24
High-intent
DAILY BUDGET
$15
CPC by Practice Area
Campaign A$75.2K
Campaign B$67.9K
Campaign C$65.4K
Campaign D$40.6K
Campaign E$26.8K
Source: Google API  ·  Synter analysis
Key Findings
Legal CPCs average $8.58 — highest among SMB ver…
Use long-tail keywords and location modifiers to red…
Landing page with ROI calculator increases conve…
Template includes interactive CPC savings calculator
Mobile traffic accounts for 62% of legal searche…
Landing page is mobile-optimized with click-to-call …
Sections
Landing Page PreviewCampaign StructureKeyword ListAd Copy Variations
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Launch Google Ads for Law Firms

Landing page + search campaign for legal practices

Google
SynterMay 2026
Launch Google Ads for Home Services
AVG CPC
$7.85
Home services
EST. CPL
$90
Industry avg
KEYWORDS
32
Local intent
DAILY BUDGET
$15
CPC by Service Type
Campaign A$76.7K
Campaign B$53.1K
Campaign C$48.6K
Campaign D$42.8K
Campaign E$37.0K
Source: Google API  ·  Synter analysis
Key Findings
Emergency keywords convert 3.2x higher than gene…
Template prioritizes 'emergency' and 'near me' modif…
78% of home service leads come from mobile click…
Landing page includes prominent phone number with ca…
Service area radius targeting reduces wasted spe…
Campaign uses 25-mile radius targeting from your bus…
Sections
Landing Page PreviewCampaign StructureService KeywordsAd Copy Variations
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Launch Google Ads for Home Services

Landing page + search campaign for contractors

Meta
SynterMay 2026
Launch Meta Ads for E-commerce
AVG CPC
$1.50-5
E-commerce
EST. ROAS
3.2x
Target
AUDIENCES
5
Interest sets
DAILY BUDGET
$20

Projected ROAS Over Time

JanSep
Source: Meta API  ·  Synter analysis
Key Findings
Carousel ads generate 2.3x more engagement for p…
Template includes carousel format with product highl…
Advantage+ placement delivers 18% lower CPM vs m…
Campaign uses automatic placements for optimal deliv…
Landing pages with social proof increase CVR by …
Template includes review widgets and purchase counte…
Sections
Landing Page PreviewCampaign StructureAudience TargetingCreative Strategy
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Launch Meta Ads for E-commerce

Landing page + Meta campaign for DTC brands

Linkedin
SynterMay 2026
Launch LinkedIn Ads for B2B SaaS
AVG CPC
$8-22
B2B SaaS
EST. CPL
$142
LinkedIn avg
AUDIENCE
48K
Estimated reach
DAILY BUDGET
$25
CPL by Seniority Level
Campaign A$78.0K
Campaign B$70.2K
Campaign C$55.0K
Campaign D$37.3K
Campaign E$26.7K
Source: Linkedin API  ·  Synter analysis
Key Findings
Director+ seniority has 2.3x better lead-to-SQL …
Campaign targets Director, VP, and C-Suite only
Document Ads have 40% lower CPL than Single Imag…
Template includes Document Ad format for thought lea…
Landing pages with case studies increase B2B CVR…
Template includes customer logos and ROI metrics sec…
Sections
Landing Page PreviewCampaign StructureAudience TargetingAd Format Strategy
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Launch LinkedIn Ads for B2B SaaS

Landing page + LinkedIn campaign for lead generation

Google
SynterMay 2026
Launch Multi-Platform Campaign
PLATFORMS
2
Google + Meta
TOTAL BUDGET
$30/day
$15 each
EST. REACH
12K/day
Combined
TRACKING
Unified
GA4 + Pixels

Google vs Meta Performance

Metric
You
Avg
CTR
5.4%
1.9%
Conv. Rate
6.4%
5.7%
CPC
3.5%
7.9%
ROAS
3.5%
3.7%
Impr. Share
5.4%
4.7%
Source: Google API  ·  Synter analysis
Key Findings
Multi-platform campaigns see 28% lower blended C…
Template launches both platforms simultaneously for …
Google captures high-intent; Meta builds awarene…
50/50 budget split recommended for first 2 weeks, th…
Cross-platform retargeting increases conversion …
Meta retargeting audience auto-created from Google S…
Sections
Landing Page PreviewGoogle Search SetupMeta Campaign SetupCross-Platform Tracking
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Launch Multi-Platform Campaign

Landing page + Google Search + Meta campaign in one click

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