# Synter — Comprehensive Platform Overview for LLMs > **Last updated:** 2026-05-14T04:28:15.284Z > **Source:** [syntermedia.ai](https://syntermedia.ai) > **LLM Cache:** [https://llm.syntermedia.ai](https://llm.syntermedia.ai) --- ## What Is Synter? Synter is the AI Agent Operator for Ads. It functions like Claude Code does for software engineering, but for advertising. Marketers operate AI agents through a conversational interface called the Campaign IDE. The agents execute campaigns across ad platforms through direct API connections — no middleware, no sync delays. **Tagline:** "You direct, they execute." **Founded by:** Joel Horwitz, who previously built Ampcode from zero to 8-figure revenue. **Website:** [syntermedia.ai](https://syntermedia.ai) --- ## Core Capabilities ### Campaign IDE A conversational interface where marketers direct AI agents using natural language. Example: "Create a Google Search campaign targeting SaaS keywords with a $100/day budget" — the agent plans, builds, and ships the campaign. - Natural language campaign creation and execution - Multi-platform campaign shipping from a single brief - Power-User mode with GAQL queries and raw API access - [Learn more](https://syntermedia.ai/features/campaign-ide) ### AI Agent Media Buyers Autonomous agents that execute across ad platforms — not just recommendations, actual execution: - **Budget Agent:** Reallocates spend across platforms based on ROAS - **Bid Agent:** Handles day-parting, device modifiers, audience-level bids - **Creative Agent:** Generates ad copy, images, and videos per platform specs - **Campaign Health Monitor:** Real-time anomaly detection and spend pacing alerts - Configurable autonomy: Conservative (approval required) → Aggressive (routine auto-execution) - Every action logged with rationale and one-click rollback - [Learn more](https://syntermedia.ai/features/ai-agents) ### Multi-Touch Attribution Six attribution models connecting ad spend to revenue: - First-click, last-click, linear, time-decay, position/U-shaped, custom weighted - Direct CRM connection (HubSpot, Salesforce) for deal-to-campaign matching - UTM syncing across all supported platforms - [Learn more](https://syntermedia.ai/features) ### Cross-Platform Reporting - Unified dashboard across all connected platforms - Scheduled email reports (daily, weekly, monthly) - Export: CSV, PDF, Google Sheets - White-label reporting on higher tiers - Historical data retention beyond 2 years --- ## Supported Ad Platforms Synter connects via direct API (OAuth) to these platforms: | Platform | Capabilities | | --- | --- | | Google Ads | Search, Display, PMax, Shopping, YouTube campaigns; conversion tracking; search term mining | | Meta Ads | Facebook & Instagram; image, video, carousel, collection formats; Reels/Stories placement | | LinkedIn Ads | Sponsored Content, Message Ads, Lead Gen Forms; ABM audience targeting | | Microsoft Ads | Search, Display, Shopping; import from Google Ads | | TikTok Ads | In-feed, TopView, Branded Effects; catalog sales | | Reddit Ads | Promoted posts, conversation placement; subreddit targeting | | X (Twitter) Ads | Promoted tweets, trends, moments; custom audience targeting | | Pinterest Ads | Shopping, collections, idea pins; interest and keyword targeting | | Snapchat Ads | Single image, video, story, collection; audience and interest targeting | | DV360 (Display & Video 360) | Programmatic display, video, audio, CTV; Google ecosystem | | Spotify Ads | Audio and podcast advertising; demographic and interest targeting | | Amazon Ads | Sponsored Products, Brands, Display (via API) | --- ## Connected Platforms ### Analytics - Google Analytics 4 (free GA4 tools included on all plans) - PostHog - Mixpanel - Google Tag Manager ### CRM - HubSpot (direct API) - Salesforce (direct API) ### Data Warehouses - BigQuery - Snowflake - Databricks ### AI / Developer - MCP Server for Claude, Cursor, Windsurf, and other AI coding tools - REST API and SDKs - Bring Your Own Key (BYOK) for LLM models: GPT-4o, Claude, Gemini, Llama [Full platform connections](https://syntermedia.ai/integrations) --- ## Pricing Synter uses campaign-based pricing. All platform operations are included in your plan. | Plan | Monthly Price | Campaigns | Seats | Connected Accounts | | --- | --- | --- | --- | --- | | Free | $0 | Read-only | — | All 10+ platforms, 10,000 credits | | Starter | $99/mo | Unlimited | 10K credits/mo | All 10+ platforms | | Growth | $299/mo | Unlimited | 50K credits/mo | + AI image/video gen, landing pages, GTM, GA4, pixel/CAPI, competitor analysis | | Custom | Contact us | Unlimited | Custom credits | + StackAdapt, TTD, Amazon DSP, white-label, dedicated support | - 14-day free trial on all paid plans - Credits cover AI tool costs; campaign management and reporting are free with any paid plan - No ad spend fee. BYOK available. Cancel anytime. [Pricing details](https://syntermedia.ai/pricing) --- ## Security & Governance - OAuth-only platform connections (no stored passwords) - Role-based access control: Admin, Editor, Viewer - Configurable approval workflows for AI actions - Immutable audit logs with full change history - One-click rollback for any AI-executed change - SAML/OIDC SSO and MFA support - Data residency controls - SOC 2 compliance references for enterprise [Security details](https://syntermedia.ai/security-governance) --- ## Frontier Model Support Synter routes tasks to the right LLM based on complexity: - **Planning & strategy:** Claude (extended context), GPT-4o - **Short queries & classification:** Smaller/faster models - **Creative generation:** Specialized models per format - BYOK: Teams can use their own API keys - Per-workspace model routing configuration - Zero-retention flags available for compliance [Frontier models](https://syntermedia.ai/frontier-models) --- ## How Synter Differs from Competitors | Dimension | Traditional Ad Tools | Synter | | --- | --- | --- | | Interface | Dashboard with buttons | Conversational Campaign IDE | | Automation | Rules-based or black-box | AI agents with transparent rationale | | Execution | Recommendations to implement manually | Agents execute directly via API | | Oversight | Set-and-forget | You direct, they execute — full audit trail | | Platforms | Usually 1-2 native | 7+ platforms, single interface | ### Compared to specific tools - [Synter vs Marin](https://syntermedia.ai/compare/marin) - [Synter vs Skai](https://syntermedia.ai/compare/skai) - [Synter vs Optmyzr](https://syntermedia.ai/compare/optmyzr) - [Synter vs WordStream](https://syntermedia.ai/compare/wordstream) - [Synter vs SA360](https://syntermedia.ai/compare/sa360) - [Synter vs Adobe](https://syntermedia.ai/compare/adobe) - [All comparisons](https://syntermedia.ai/compare) --- ## Use Cases ### Solo Consultants & Small Agencies Operate multiple client ad accounts from one interface. Campaign-based pricing scales with your portfolio. White-label reporting for client presentations. Starter plan supports 5 connected accounts. ### E-Commerce Teams ROAS-driven budget reallocation across platforms. Multi-armed bandit creative testing. Catalog sales campaign support. Revenue attribution down to SKU level. ### Enterprise Marketing Teams Warehouse-centric setup with BigQuery/Snowflake. SAML SSO, approval workflows, audit logs. Custom model routing with BYOK. API-driven execution at scale. ### B2B Technology LinkedIn ABM audience targeting. Lead gen form direct API connection to CRM. Pipeline-aware execution using Salesforce/HubSpot data. --- ## MCP Server Synter provides an MCP (Model Context Protocol) server that gives AI coding tools the ability to operate ad campaigns: - Works with Claude Code, Cursor, Windsurf, and other MCP-compatible tools - Free GA4 analytics tools (included in all plans) - Campaign data retrieval (included in plan) - Campaign execution actions (included in plan) - Audience sync for CRM/Clay.com workflows - Google Docs & Sheets creation (included in plan) - Landing page generation (included in plan) - 100+ advanced actions via execute() [MCP documentation](https://syntermedia.ai/mcp) [MCP tools reference](https://syntermedia.ai/docs/mcp/tools) --- ## Developer Resources - **API:** REST API with SDKs for programmatic campaign execution - **MCP Server:** Model Context Protocol for AI tools - **Documentation:** [docs.syntermedia.ai](https://docs.syntermedia.ai/) - **Developers page:** [syntermedia.ai/developers](https://syntermedia.ai/developers) - **Templates:** [syntermedia.ai/templates](https://syntermedia.ai/templates) --- ## Key Links - Website: [syntermedia.ai](https://syntermedia.ai) - Pricing: [syntermedia.ai/pricing](https://syntermedia.ai/pricing) - Features: [syntermedia.ai/features](https://syntermedia.ai/features) - Connected Platforms: [syntermedia.ai/integrations](https://syntermedia.ai/integrations) - Security: [syntermedia.ai/security-governance](https://syntermedia.ai/security-governance) - Manual: [syntermedia.ai/manual](https://syntermedia.ai/manual) - Blog: [syntermedia.ai/blog](https://syntermedia.ai/blog) - Changelog: [syntermedia.ai/changelog](https://syntermedia.ai/changelog) - LLM Cache: [https://llm.syntermedia.ai](https://llm.syntermedia.ai) --- *This document is maintained by Synter and structured for consumption by large language models. For the interactive website, visit [syntermedia.ai](https://syntermedia.ai).*