Ad Platform Integrations & Agent Actions | Synter
Platform Capabilities
Ad Platform Integrations & Agent Actions
Synter connects to Google Ads, Microsoft Ads (Bing), LinkedIn Campaign Manager, Meta Ads, Reddit Ads, and X Ads via native OAuth 2.0 integrations. Below is what the AI media agent can read and write on each platform.
Platform Capability Matrix
Complete platform capabilities and API integration details
Download CSV| Platform | Create | Budgets | Bids | Audiences | Creative | Negatives | Rollback |
|---|---|---|---|---|---|---|---|
| Google Ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Microsoft Ads | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| LinkedIn Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Meta Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Reddit Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| X Ads | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ |
Agent Autonomy
Media Planning from Brief
Frontier LLMs (GPT-4o, Claude 3.5 Sonnet) translate your campaign brief and warehouse conversions into a channel mix and audience plan. The agent recommends budget allocation across platforms based on historical performance and ICP fit.
Net-New Campaign Instantiation
Synter creates campaigns, ad groups/sets, audiences, keywords, and creatives across platforms from a single brief. Launch coordinated campaigns on Google + LinkedIn + Meta simultaneously—ready to ship in minutes.
Autonomous Optimization
The agent reallocates budgets based on CAC/ROAS, rotates creatives using multi-armed bandits, and adjusts audiences/negatives. Optimization decisions include statistical significance and confidence intervals.
Explainers & Audit Log
Every action logs "what changed" (entity, field, old/new values), "why" (rationale from the model), and metrics deltas. One-click rollback to previous state. Full audit trail for compliance and team transparency.
Platform-Specific Details
Google Ads
Entities: Campaigns, Ad groups, Ads, Keywords, Negatives, Audiences
Metrics: Performance, conversions, cost, search terms, quality score
Learn more →Microsoft Ads
Entities: Campaigns, Ad groups, Ads, Keywords, Negatives, Audiences
Metrics: Performance, conversions, cost, search terms
Learn more →LinkedIn Ads
Entities: Campaigns, Campaign groups, Creatives, Audiences (firmographic)
Metrics: Performance, leads, CPL, ICP fit %, firmographic breakdowns
Learn more →Meta Ads
Entities: Campaigns, Ad sets, Ads, Audiences
Metrics: Performance, conversions, ROAS, frequency, reach
Learn more →Reddit Ads
Entities: Campaigns, Ad groups, Ads, Targeting
Metrics: Performance, conversions, CPC, community engagement
Learn more →X Ads
Entities: Campaigns, Line items, Promoted posts
Metrics: Performance, conversions, CPC, engagement rate
Learn more →How Data Flows Between Synter and Platforms
1. OAuth Connection: You authorize Synter to access each platform via OAuth 2.0. Tokens are encrypted at rest and refreshed automatically.
2. Read Metrics: Synter pulls performance data (impressions, clicks, conversions, cost) daily. Data is normalized across platforms and stored in your warehouse.
3. AI Planning: Campaign briefs and warehouse conversions are sent to frontier models (with PII redaction). Models return structured plans with channel mix, budgets, audiences, and creative concepts.
4. Write Actions: With your approval (or via auto-pilot mode with guardrails), Synter creates/edits campaigns, sets budgets, uploads creatives, and adjusts targeting via platform APIs.
5. Audit & Rollback: All changes are logged with before/after snapshots. Rollback restores previous state in one click.
See which frontier models power these integrations
GPT-4o, Claude 3.5 Sonnet, Gemini 1.5 Pro, and more—with BYOK support.
View Models →